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Australia SEO Experts Startling Revelations You Need To Know To Stay On Top Of The Search Results…

ChrisReid — Thu, 05 Aug 2010 06:02:12 +0000

The Number 1 Australia SEO Expert Christopher Reid has made some startling discoveries that if you don’t know could see you left out of the search engine results for ever. And that is not an overstatement.

Watch this video and read on to discover exactly what I’m talking about…

The Good Ole Days

In the good old days of the internet you could pretty much throw up some Google Ads or Banner ads on a website, get clicks and drive traffic back to your website with little or no problems. Clicks were cheap, there was almost no competition and you could always get a descent amount of traffic.

This simple system worked fine until users got used to those banners being at the top of the page and they simply started to ‘ignore’ them. The phrase “Banner Blindness” was created to describe this phenomenon. http://en.wikipedia.org/wiki/Banner_blindness

As this heat map picture below illustrates, the banner ads became less obvious to internet users.

The Phenomenon Spreads

Well now the exact same phenomenon has begun with the Google Adwords Network where an ever increasing percentage of users are ignoring the ads and are moving toward the more organic search results.

If you look at the screenshot below, you’ll see that while the two sponsored ads above the organic listings do get some attention, the ads on the right receive almost zero attention from the viewers.

The vast majority of the fixation is on the first two organic listings, with results 3 – 8 still receiving as much (or more!) attention as the top paid listings:

Where Are All The Clicks Going?

If you look at this screen shot, it’s easy to see exactly where the clicks are going:

The first ORGANIC (i.e. non-sponsored listing) receives 41 – 45% of the available traffic, and the second ORGANIC result receives 11 – 18% of the available traffic…

… 10 – 20 TIMES the amount of clicks as the first PAID listing.

I’ll say that again…10 – 20 TIMES more traffic than the top paid listing!

Just to put that into perspective…

If you’re getting 100 clicks a day from Google AdWords, your competitor who’s ranking #1 organically is getting 1000 – 2000 clicks a day!

Australia SEO Solutions

Obviously it is very important that YOU are showing up in the “ORGANIC” results so that you can be getting all of that FREE TRAFFIC for yourself.

Now as far as I can tell, and from discussions with my Internet Marketing buddy’s, (some of whom make millions of dollars a year) there are 3 essential components to getting your website ranking at the top of the natural organic search engines.

1) Content,
2) Links AND
3) Activity are the essential ingredients to getting your website and pages ranking.

In other words your content has to be good. Nobody is going to comment or link to your content if it sucks, so be sure and create valuable, informative content for your website.

Links are when other high page ranked sites leave a signature that links back to yours, basically giving your website Qudos or Authority.

And Activity completes the Triad. No matter how great your content is and no matter how many sites link back to it, if no one is leaving comments, retweeting your content or subscribing to your feeds, then it is less likely to get noticed by the Google Bots as an important website on that particular topic.

Put simply… if your website just sits there unchanged and untouched, then it will lose position.

Furthermore, tests have shown that sites that:

1. Get more blog comments…
2. Generate more RSS subscribers (esp. via FeedBurner.com, which is owned by Google…), and…
3. Get a bump in overall traffic…

…have a tendency to move up in the rankings faster and stay there longer.

Activity Is The Missing Link…

Content and links are just too easy for ‘Black Hat’ marketers to manipulate, and Google recognized this which is why they won’t bother ranking a new site until it gets some traffic…even if the content is decent and the site is getting a steady flow of inbound links.

It’s like baking a cake…

Content and Links are the “ingredients” (i.e. flour, eggs, sugar, etc.)… ACTIVITY is the HEAT!

Image from Ryan Diess’s “Perpetual Traffic Report”

With Ryan’s “Ranking Triad” formula, Google gets the three things they want:

1. Quality CONTENT
2. Quality INBOUND LINKS, and…
3. Measurable ACTIVITY

And the truth is, to rank on the first page in most niche markets, you don’t need a whole lot of any of these three things.

BUT…you do need SOME of all of them!

And here’s the really good news…

Once your site is ranking on the first page of Google, you’ll be getting all the traffic you need, naturally, to make the process of human activity perpetual. (In other words, sites that rank high by utilizing the “Ranking Triad” tend to stay there, simply because people are finding your site organically through the search engine results.)

It couldn’t be easier, and best of all you’re doing EXACTLY what Google wants you to do…not some spammy, scammy “here-today-gone-tomorrow” black hat trick.

Hopefully by now I’ve convinced you that every day, more and more Google users are shifting their focus away from PPC and toward organic search.

In other words…

Advertisers who are paying ever increasing advertising costs on PPC campaigns and Banner advertising are hemorrhaging money at an ever increasing rate while those advertisers who secure top natural search results are soaking up the majority of the traffic… and the best part is ITS ALL FREE!!

The Fight For Survival

The fight for the top search engine results has begun and the competition in your niche is about to become fierce.

If you do not secure those positions now, then it may be that you will never have the chance to get your business seen in the search engines again.

To your success
Christopher Reid

Australia SEO Expert

This post was created with the help of some very special marketers. I want to especially thank SEO Book, UseIt.com And Ryan Diess.

Australia SEO. Get Your Website Found In The Search Engines.

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July 9, 2009 -- Using Social Media Optimisation For #1 Google Rankings (6)

Using Social Media Optimisation For #1 Google Rankings

ChrisReid — Thu, 09 Jul 2009 12:58:08 +0000

social media, seo 2.0,

Search engine optimisation (SEO) is the ability to get your content or website on to the 1st page of Google, Yahoo and MSN for specific keywords and phrases.

If you have a website about weight loss and you sell weight loss products, can you imagine how valuable having your website listed in the #1 position on Google for the keyword ‘weight loss’ would be?

Over time, SEO experts have found ways to outsmart the search engines with techniques such as keyword stuffing, back linking, buying links, selling links and just about any way imaginable to get higher rankings in the search engines.

For search engines delivering relevant content to their customer (the searcher) is what their whole business is about, and having SEO’ers playing the SEO game has been a problem for the search engines ever since they 1st started business.

As a result they have become increasingly smarter at their job of satisfying the searcher and eliminating the ‘search engine spam’.

But there is a way around this also! It is clever and it is powerful!

It is called SMO 2.0!

You see what Google really wants is to deliver relevent content to it searchers and so the best way to get your websites, articles and posts to front page ranking is to use a new strategy known as Social Media Optimisation (SMO)

SMO has all the benefits of on and off page optimisation, while pleasing the search engines at the same time so it’s a win-win-win.

It’s a win for the searcher, a win for Google and a win for you and it works like this!

When you build up a following in Social Media and you deliver great relevant and timely content that the readers enjoy, they will click on your post and follow it to your website or blog and that makes the search engines happy because it says that ‘humans’ have approved that content and so it must be relevant.

And when you optimise your posts and articles with keyword rich content and it is getting clicked by many people through Social Media, who then in turn pass it on (retweet) and on, then you have potentially thousands of people from all over the world ‘approving’ your content and so it rises up the search engine rankings NATURALLY!

And if you continue to build relationships with your followers and readers where they frequently revisit your site and leave comments then your whole website becomes one powerful ‘HUB’ of valuable content in the search engines eyes and THAT IS POWER!

So here’s what you want to do to increase search engine visibility using social media and SEO 2.0 and start enjoying the traffic rush and social buzz of “SMO 2.0″

5 Steps To Using Social Media Optimisation For #1 Google Rankings!

Step 1: Build your central hub (your blog or website)
Step 2: Discover potential networks (social media blueprinting)
Step 3: Learn your communities
Step 4: Develop and deliver your content strategy
Step 5: Engage the Audience and build your fan club

Now before I give you a quick over view of these 5 key areas, I just want to say that each of these steps could fill a 500 page book on each subject and you will not get everything here.

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Step 1: Your Central Hub

Your central hub is the focal point of all your Social Media and Internet Marketing efforts.

This is where all of your content, posts, articles and videos are arranged for viewing and commenting by your visitors.

Your central hub could be a website or a blog but it has to be OWNED by YOU.

For maximim benefits and effects, it should be owned, hosted and posted by YOU!

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This is the place where your search engine visibility will grow and your Social Media Optimisation (SMO) will have its most powerful impact.

When you focus on the ‘community’ angle or building your ‘tribe’ then all of your search engine rankings will be taken care of automatically because your site is ‘getting votes’ from the Social Media community and all of the SEO we spoke of earlier such as back linking and keyword stuffing, is unnecessary!

Step 2: Discover Potential Networks

This is where you look for people to befriend and build relationships with within your chosen niche(s).

In all the social networks available online you will find those that are directly related to your chosen fields of interest and this is where you want to be building your networks.

Some simple ways to find networks on the most popular Social Media networks such as Facebook and Twitter is to simply do a search on your topics and join the many groups that show for that search.

You will automatically have thousands of potential readers and friends in an instant!

You can also do a Google search on your chosen niches and see what you find.

The most important rule here is to engage the members of the communities and NOT spam them with links to your blog but instead ADD VALUE to that community and the members will voluntarily come to you!

It’s like magic when you give without wanting in return!

Step 3: Learn your communities

Now that you have found honey pots FULL of like-minded people in your niche, sit back and observe what you see and hear coming from the members of that community and discover what are their problems, concerns, interests and what products are they buying!

Discover what it is that they need and how you can fill that need!

Discover how you can position yourself as an authority in that community and start gently pulling people over to your content rich blog or website where you can ‘Brand Yourself’ and they can learn more about your products and services!

Step 4: Develop and deliver your content strategy

You need to develop your content AROUND what your market wants!

Remember how you were listening to your community’s to find out what it was that they wanted? Well now you need to develop relevant and valuable content in the form of video, articles, audios, photo’s and slideshow’s.

Making your content valuable will generate BUZZ and get it circulating around the communities and other social networking sites, bringing even more visitors to your site and thus increasing your search engine rankings ‘NATURALLY’!

And everyone wins!

With Social Media Optimisation 2.0 your primary focus is to deliver content based on the needs of your chosen communities, which feeds traffic to your blog, which raises your rankings, and brings even more visitors!
Magic!

Step 5: Engage the Audience and build your fan club

When you take the approach of giving value to your communities because you ‘listened’ to what it was they wanted and then ‘give it to them’, you will be able to ‘engage’ your audience with ease because they will open to your suggestions and opinions.

Then it is just a matter of steering them to your marketing funnel, where the automatic sales process takes over!

This is by far the best way to earn income through Social Media and build your Fan Club at the same time! Or put another way; ‘Building your Brand!’

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