Make Money Blogging Training
This is a hands-on computer based course that takes you step by step through how to create, edit, tweak and promote a WordPress Blog. We use WordPress plugins and themes and create blog posts and pages by both teamwork and individual use of internet enabled PCs. The course is aimed at those who are investigating establishing a blog for business purposes but will also suit personal or hobbyists.
PREREQUISITES Please bring your email logon and password details for social media sites such as WordPress.com that require email verification. This course is hands on, not theory.
Dates & Locations & Booking Information
This is a popular course due to the practical hands-on nature of the exercises and tools used for creating and promoting a blog. Costs for 1 day include lunch and breaks, and a workbook, held in a computer lab.
* SYDNEY 28th November 2009 $497 AUD BOOK HERE How To Make Money Blogging
Can also be run inhouse, please email Chris@Christopher-Reid.com for a quote.
OTHER COMPUTER BASED SOCIAL MEDIA COURSES ARE AVAILABLE.
Learning Outcomes
By the end of this course students will:
* have an overview of what a blog is, and how the blogosphere works
* which tool to use and variety of blogging platforms
* create a blog from scratch, naming and tagline and header graphics WordPress_logo
* choose the colours and layout, and minor template edits including widgets
* add plugins for SEO, advertising and cross promotion to other social media sites
* create an article (blog post), choose a tone and voice, moderate comments, add video and photos
* overview using external blogging tools – blogging from phone, from email
* connecting with others and building an audience
Topics Covered
* 9:30 – 10:45 am Blogging Decisions
In this session we investigate various blogging platforms and make key decisions – do we blog under our own domain name (mycompany.com) or use a hosted service? Can we put the blog alongside our current website or should it be separate. What are our options? Overview of WordPress vs Blogspot and which successful blogs are using which platform.
* 10:45 – 11:00 Break
* 11:00 – 11:50 Create a blog
Tips with regards to creating a blog name and URL and tagline. We create a blog, checking settings and tools, filling in an About page. Tips with regards to choosing a template. Selecting a template, editing the look and feel of the blog, adding in some widgets.
* 11:50 am – 12:30pm Blog posting
Create an blog post, insert an image, insert a video, preview, publish. Importance of categories and tagging.
* 12:30 am – 1:15pm Lunch (provided onsite)
* 1:15 pm – 2pm Plugins and extensions
The powerful extensibility of blogs as content management systems (CMS) means that with a couple of clicks you can add Technorati tagging, SEO packages, Google Adsense, Amazon advertising, tag clouds, badges and all manner of others. Discover and install the most useful and popular plugins for your wordpress site.
* 2:00pm – 2:50pm Promotion
A blog – unlike Facebook – does not come with an inbuilt audience. Find tools, discover strategies to grow your audience of readers and build a community of members.
* 2:50pm – 3:10pm Break
* 3:10pm 4:00pm Analytics
Make money blogging means setting KPIs (Key Performance Indicators) and measuring return on investment of marketing time in your blog. While working on your blog, we investigate various tools for measuring and monitoring your blogs success online.
* 4:00pm 5:00pm Exercises
Additional exercises and question/answer sessions.
