Social Media Training Sydney
Join now for the Social Media Mastery Intensive.
Workshop Description
This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. We use case studies and work through a real world social media marketing campaigns by both teamwork and individual use of internet enabled PCs.
PREREQUISITES Please bring your email logon and password details for social media sites that require email verification. This course is not for absolute beginners – some familiarity with social media recommended.
Dates & Locations & Booking Information
This is a popular course due to the practical hands-on nature of the exercises and tools used for creating social media marketing campaigns. Costs for 1 day include lunch and breaks, and a workbook, held in a computer lab.
* SYDNEY 28th November 2009 $347 AUD BOOK HERE Social Media Campaign
Can also be run inhouse, please email Christopher-Reid@Bigpond.com for a quote.
OTHER COMPUTER BASED SOCIAL MEDIA COURSES ARE AVAILABLE.
Learning Outcomes
By the end of this course students will:
* have an overview of the 5 steps of a social media campaign
* understand how to find and Engage social networks online
* created content appropriate
* have undertaken Activities and engaged with members and bloggers
* monitoring the web (overview) filtering comments
* measuring the conversation: Understand the metrics and what successful engagement looks likes. Some tools used.
Topics Covered
* 9:30 – 10:45 am Listening and Monitoring
Before rushing in with press releases to be sent to bloggers or a ‘cool’ campaign, it’s important to find and evaluate various communities. How ever, this phase is more than just stalking top bloggers or Facebook users – we find and evaluate the behaviour of key influencers online. We use the computers to sources valuable influencers and communities, and use tools to evaluate the Social Media Influencers reach, exposure and velocity of connectivity.
* 10:45 – 11:00 Break
* 11:00 – 11:50 Create Social Media Content
Communities assess value and relevancy of discussions placed before them by companies – this part of the course we develop a hub of content that builds a profile of trust and reputation for the social network. We undertake activities such as creating a blog, embedding media, creating connections to the blogosphere.
* 11:50 am – 12:30pm Discussions
Most marketers are busy busy people – how do we monitor Facebook, Twitter, blogs, communities, without it taking up all our time. We use the computers to set up some of the powerful social media monitoring tools, including RSS feedreaders, social bookmarking and comments. The answer to “too much information?” is “more information”!
* 12:30 am – 1:15pm Lunch (provided onsite)
* 1:15 pm – 2pm Promotion
Because social media “Ripple Not Broadcast”, understanding the Long Tail, timelines and push through multiple social networking platforms is vital to a social media campaign. We use our computers to look at embeds, widgets, gadgets and explore other promotional tools.
* 2:00pm – 2:50pm Facebook and Twitter
A hands on session we establish Twitter accounts, find people to connect to, figure out what works, what doesn’t on Twitter, look at tools for monitoring, measuring, connecting and managing Twitter so that we can scale large/relevant Follower numbers quickly. There is also an opportunity to run through Facebook Pages, Social Ads and analytics to introduce Facebook as a marketing tool.
* 2:50pm – 3:10pm Break
* 3:10pm 4:00pm Measuring
No campaign can be judged successful or otherwise if measuring tools are not in place. Contrary to popular opinion, social media is the most measurable marketing resource we have. How to establish KPIs, and measure against them. A hands on exploration of social media measurement – exposure, reach, velocity, semantics (emotion) across Facebook, Twitter, YouTube and beyond.
* 4:00pm 5:00pm Exercises
Additional exercises and question/answer sessions. If time/interest permits may cover overview of a Social Media Press Release – PR for bloggers and twitterers.
